Mixology is a cool word to throw around, even if you don’t know exactly what it means, right? Well, for those who don't know, allow us to enlighten you: it's the art of mixing, creating and appreciating cocktail history and culture.
It all started in the 18th century with British punches (mixed drinks made of fruits, spices, water, juices and spirits). But it was the American bartender, Jerry Thomas, who made mixology what it is today when he wrote the book ‘Bartender's Guide: How To Mix Drinks or A Bon Vivant's Companion' - world-class title, right?! We’ve come a long way since, but one thing remains the same: the experimental and innovative aspects of the discipline kept pushing cocktail-making to new heights - so it's no surprise that with the rise of the alcohol-free trend, the industry would reshape itself to make space for the creation of mixed drinks that are sophisticated, intellectually engaging, complex, delicious and alcohol-free.
Julia Banbridge, a former Condé Nast Traveler and Bon Appétit editor, is an enthusiast spreading the word. She travelled extensively to uncover the best non-alcoholic mixed drinks and wrote the super stylish book: Good Drinks: Alcohol-Free Recipes for When You're Not Drinking for Whatever Reason - another excellent title! Truth is, alcohol-free mixology requires as much skill and creativity as alcoholic mixology and we're happy to see people gushing about it!
Here’s to mixologists that are pushing boundaries and (literally) concocting new ideas.
So, how about heading to our shop and treating your inner mixologist? We're excited to see what you can create!
